Design Thinking
While we all desire perfect products they won't be so perfect if they weren't people centric, design with empathy... with design thinking ..
As grandiose as the word 'design thinking' sounds, its application is astoundingly simple once understood. The most popular design thinking method is the 5 stage process developed by IDEO & the Stanford Design School. The 5 stages are Empathize, Define, Ideate, Protoype and Test. Design Thinking is a human centric approach and it rightly begins at the empathy stage - understanding difficulties that the end user face and strategizing a solution that intends to solve it. Design Thinking is made up of 2 words 'Design' & 'Thinking'. Its application requires widening of the horizon to develop out of the box thinking and create innovative design.
Mauro Porcini ( Chief Design Officer, PepsiCo )- "As designers-industrial designers, product designers, innovation designers- we are trained to understand all different worlds of brand and business, R&D and technology, and especially people. We become experts of everything and experts of nothing. What we're really good at is speaking the languages of all the different worlds, then connecting those worlds to our design tools and to our ability to prototype and visualize ideas. When done well, design becomes a cultural interpreter and facilitator across the entire organization."
Design Thinking is one of the core study areas at ShwetSai Consultants. It is believed that creativity leads to development of innovative products, but often questioned that can each one of us be creative?
Design is tansforming the way leading companies create value. The focus of innovation has shifted from being engineering driven to design driven, from product-centric to customer-centric & from market focused to user-experienced focus. For an increasing number of CEOs, design thinking is at the core of effective strategy development & organizational change. - Linda Naiman, Founder Creativity at Work
Check out our videos on Being Creative